Zoom Level

The zoomlevel by default is 1, but this can be overridden
You can do this with the zoomLevel config option
Zoom Level 2 would make the image twice as small
Zoom Level 0.5 would make the image twice as big

SHOW THE CODE

HTML

<img id="zoom_11" src="small/image1.png" data-zoom-image="large/image1.jpg"/>

JAVASCRIPT

$("#zoom_11").elevateZoom({zoomLevel : 0.5});